Doubling Qualified Leads for a Casper, WY PPC Campaign with Advanced Audience Targeting
Industry: Digital Marketing
The Challenge
PPC campaigns were generating leads but many were low-quality, wasting ad spend.
Our Solution
Implemented advanced audience targeting, keyword refinement, and landing page optimization.
The Results
- Doubled qualified leads
- Cost per lead reduced 35%
- Lead quality score improved 60%
- ROAS increased to 4.2x
Key Metrics
- leadIncrease: 100%
- costPerLeadReduction: 35%
- roas: 4.2x
- monthlySavings: $8,000
Advanced PPC strategy that doubled qualified leads while reducing cost per lead.
